Home Innovation Management

Innovation Management in Products and Services

  Learn how to manage the innovation in your organization in a systematic manner, delivering consistent results meeting the organizational goals  

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Course: PRM 003
Price: ¥ 8,850  
  Duration: 2 days  PDU:14
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Practical Innovation Management concepts
Every organization struggles with consistently achieving organic-growth targets, but understanding a few key concepts can begin to change all that:
  • Focusing on innovation's fuzzy front edge.
  • Adopting organic growth strategies.
  • Developing a balanced project portfolio.
  • Understanding how human's solve problems.
  • Establishing a process for innovation.
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This course will Techniques and Tools for Organic Growth – over 30 techniques to make organic growth and innovation an everyday event in your organization, divided into four key phases.

What the Seminar will Help You Achieve:
  • Establish a conceptual framework for innovation
    Innovation is not totally random and by luck, this training provides a systematic framework for tapping this resource to generate wealth. Together with the innovation management tools to fuel a sustainable innovation development in your organization.
  • Practice with the proven tools and techniques in managing innovation
    There are over 30 innovation management tools to manage different phases of the innovation, from definition, discovery, development and demonstration of the key concept in getting support in your organization.
  • Increase innovation productivity by cultivating the innovation culture
    Innovation is much more than creating a piece of new product or service. There are many non-technical deliverables that go to make a successful innovation. Apollo innovation management training defines the complete innovation management process and develops the right culture to maximize the organic growth in the organization.
Course Format:

Through a combination of breakout sessions, group and individual work, interactive roundtable discussions and role-plays, delegates will understand the total role of innovation management. This includes using the newly acquired concept to during various phases in the innovation process.

Trainer will use practical examples and case studies to reinforce and expand the scope to cover applicable concepts for people management, in particular in the fast changing IT/Telecom environment.

Pre-Course Questionnaire
In order to tailor this course precisely to your needs, the course leaders would value information on your knowledge, experience and requirements.



Innovation Management in Products and Services

Day 1:
Part 1: Define the opportunities

This section begins with finding and defining the innovation opportunities in the market. You will learn how to define value and focusing on the high potential opportunities. It will also help you to systematically select the right opportunity to develop.

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0900 – 0915 Program Introduction and Setting Objectives
0915 – 1030 Identify innovation opportunities and managing resources

Key areas covered:

  • Determine the human need you're trying to fulfill
  • Give customers more of what they desire
  • Identify opportunity gaps in the marketplace with value creation
  • Observe your customers to uncover unarticulated needs
  • System's view of innovation versus key areas to focus ideation
  • Looking at the innovation opportunity through nine different angles
  • Job Scoping - defining your innovation focus
1030 – 1045 Break
1045 – 1215 Tools & Techniques for effectively managing people, projects and innovation ROI

Key areas covered:

  • Stakeholder Management – How to get key influencers involved and on your side
  • Leverage the diversity of your exploiters and explorers
  • Getting the Project Charter - Keep your innovation team focused and on track.
  • Innovation Financial Management - Constantly improve your assumption-to-knowledge ratio
1230 – 1330 Lunch

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Part 2: Idea Discovery

1330 – 1445 Defining and Exploiting the Innovation Opportunities

Refining Opportunities
Key areas covered:

  • Primary Resource Optimization - Make sure you use all available resources
  • Functional Analysis - Scrutinize your system for innovation
  • Trend Prediction - Learn from evolution's genetic code
  • Creative Challenge - Sacrifice the sacred cows

Leverage Brain Power and Maximize Creativity
Key areas covered:

  • Using Heuristic Ideation Technique (HIT) Matrix – to compare existing solutions to spark new breakthroughs.
  • Using SCAMPER Technique for lateral thinking - Ask eight important questions.
  • Brainwriting 6-3-5 – Encourage equal opportunity ideation
  • Imaginary Brainstorming - Get silly for the sake of creativity
  • Concept Tree - Leverage current ideas to generate many ideas
  • Random Stimulus - Use an unrelated picture or word to spawn new ideas
  • Provocation and Movement - Step over the roadblocks in your thinking
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1445 – 1500 Break
1500 – 1700 Tools and Techniques for Exploring Human Knowledge and Short List Ideas

Exploring all human knowledge and nature
Key areas covered:

  • Structured Abstraction - Guide your innovation using 40 proven principles
  • Separation Principles - Split your innovation problem in four ways
  • Standard Solutions - Learn how substances interact with fields to form solutions
  • Bio-mimicry - Seek nature's experience to find answers

Selecting the best ideas for further development and design
Key areas covered:

  • KJ Method - Group and organize ideas by their natural affinities
  • Idea Harvesting and Treatment - Organize and shape ideas to improve their yield
  • Six Thinking Hats - Evaluate your solution ideas in six different ways

Day 2
Part 3: Develop the Solution

This section focuses on the development and implementation of the innovation ideas. Tools and techniques are introduced to provide a systematic approach to arrive the proper solution for the right investment strategy.

0900 – 0915 Review of Day 1 Learning
0915 – 1030 Tools and Techniques to formulate an Initial Design


Key areas covered:

  • The Performance and Perception Expectations - Identify what customers want in your solution
  • Axiomatic Design - Transform what customers want into the best products and services
  • Function Structure - Identify how the solution functions in its whole and its parts
  • Morphological Matrix - Generate solution concepts by combining design alternatives
  • TILMAG - Pair ideal solution elements to create new design concepts
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1030 – 1045 Break
1045 – 1215 Tools and Techniques to Select and Optimized the Selected Design

Key areas covered:

  • Paired Comparison Analysis - Rank design concepts against each other in pairs
  • Conjoint Analysis - Compare solution attributes to cull out customer preferences
  • Pugh Matrix - Evaluate all your design concepts to create the invincible solution
  • Process Capability - Guide your innovation using 40 proven principles
  • Robust Design - Split your innovation problem in four ways
  • Design Scorecard - Learn how substances interact with fields to form solutions
  • Design FMEA - Seek nature's eons of experience to find answers
  • Discrete Event Simulation - Seek nature's eons of experience to find answers
  • Rapid Prototyping - Seek nature's eons of experience to find answers

1215 – 1330 Lunch

Part 4: Implement the Innovation for Maximum Benefit

1330 – 1445 Evaluate New Products or Services Prior to the Release



Key areas covered:

  • Prototyping - Build a fully functioning model of your new product to test & perfect it
  • Piloting - Build a fully functioning model of your new service to test & perfect it
  • SIPOC Map - Identify the key inputs and outputs of your processes
  • Process Map/Value Stream Maps - Flesh out the details of your process

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  1445 – 1500 Break
1500 – 1650 Verifying Processes for Optimized and Efficient Operations

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Key areas covered:

  • Measurement Systems Analysis - Make sure you know your measurements are valid
  • Mistake Proofing - Install measures to prevent human and system error
  • Design of Experiments - Analyze input & output variables to identify the critical few
  • Problem Solving Technique: diagnosis and improvement prior to commercialization
  • Cause & Effect Diagram - Investigate the root causes of performance problems
  • Cause & Effect Matrix - Identify the key input-output relationships in need of attention
  • Control Plan - Ensure that your new solution becomes commercialized as planned

1650 – 1700 Summary and Program Closing

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About the Trainer

Francis Hung, MBA, P. Eng, PMP, PRINCE2, MSP, ITIL, EIPM

  • Project Management Consulting & Training
  • Setting up project management office (PMO)
  • Strategic program management and purchasing management
  • Telecom/IT systems development
  • Certified trainer for US PMP, UK PRINCE2, P3O, ITIL and European Purchasing Management
  Sector & Industry Experience:
  • Telecom, Information Technology, Finance, manufacturing, Call Center operation
  Major Projects
  • Shanghai 168 Internet Call Center, SYWG security B-share trading system, Nortel digital cross connect program manager, NASA space shuttle EMI component reliability program, Greatwall CDMA service and billing system



Your International Facilitator:
Francis Hung, Managing Director – Apollo Consulting Group


"Francis is an experienced and well organized trainer with good understanding of the subject. His unique Project Management tool that is so useful and covers all important aspects of project management." – Oonagh Chan, Head of Broadcast Division, Hong Kong Jockey Club.
"One of the best course I ever recevied, Francis is absolutely a trainer's trainer." Helen Liu, VP & Associate, Adfaith Management Consultant, Beijing, China.

China Experience

Beijing Olympics
►Support and enhance the Program Management Office to deliver projects in 3 areas: TV Broadcasting, International Sponsorship & Ticketing

Shanghai F1 Championship
►Set up a Program Management Office to manage the deployment of F1 properties in TV broadcasting and magazine publishing

Guangdong Nortel
►Set up a Program Management Office in the JV Guangdong Nortel in China for cost reductions projects

BUPT Nortel R&D Center
►Start up the first Nortel R&D Center in China for Wireless network development programs

Shanghai Expo
►Develop the Event Management training program for the Expo project team

  Check Effective Marketing Workshop  



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Earn credits from PMI

Apollo course participants can earn professional development units (PDUs) for attending the PMI courses through our partner Protrain China for all Project Management Program courses.


PM-Customer Comments

"Very good workshop and is relevant for our daily work, Francis is a very competent trainer". - Miriam Koch, Head of Pressure Product Management at Endress+Hauser Shanghai Automation Equipment Co., Ltd

"Francis training is a systematic way to learn everything you need to know about managing a product” Ken Qiu, Marketing Director, Endress+Hauser Shanghai Automation Equipment Co., Ltd